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Key Business Analytics by Bernard Marr

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Introduction

Analytics is something every business needs to stay competitive in today’s data-filled world. Every manager needs to at least understand the basics of analytics and when and where to apply it. This is where this book comes in: it provides a complete roadmap of the key areas where analytics can be used in business as well as an overview of key analytics techniques. The book will help you to understand some of the most important analytics techniques, which areas in business to apply them and how to get the data to run the analytics.

It is impossible to open a leadership or management journal without reading something on the explosion of ‘big data’, ‘analytics’, ‘business intelligence (BI)’, ‘knowledge management’, ‘data mining’, ‘data ...

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