About the author

Bernard Marr is a bestselling business author, keynote speaker and consultant in big data, analytics and enterprise performance. As the founder and CEO of the Advanced Performance Institute, he is one of the world’s most highly respected thought leaders when it comes to data in business. He regularly advises companies and government organisations on how to gain better insights from their data.

Bernard is a frequent contributor to the World Economic Forum and Forbes, and is acknowledged by LinkedIn as one of the world’s top 50 business influencers.

In his consulting work he helps companies develop KPIs and data sets to find answers to their most important business questions. Companies and organisations he has advised include: ...

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