Joël Le Bon is a Marketing Professor at the University of Houston, C.T. Bauer College of Business, where he also serves as the Director of Executive Education for the Sales Excellence Institute. He received a Bachelor of Arts in Management Science, a Master of Science in Marketing and Strategy, and a PhD in Marketing from the University of Paris Dauphine. He is also an alumnus of the Kellogg ITP program of Northwestern University and was a Postdoctoral Scholar at the Pennsylvania State University within the Institute for the Study of Business Markets (ISBM). Prior to joining the University of Houston, Joël Le Bon was an Associate Professor of Marketing at ESSEC Business School in both Singapore and Paris where he also served as the ...
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