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Key Account Management, 5th Edition by Peter Cheverton

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12

Supply chain management:

seeking value

A product of the latter years of the last century, supply chain management (SCM, and see Figure 12.1) came to the attention of most businesses as a means of reducing costs. By removing unnecessary steps from the chain of activities, from procurement through to sales, money could be saved.

Figure 12.1  The supply chain

As the sophistication of SCM developed it became clear that the removal of unnecessary steps might also have the added benefit of speeding the chain, and so a second objective was added – smooth and flawless execution, with appropriate performance measures for each function along the chain, ...

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