What does all we’ve been talking about have to do with culture, then? And what type of culture are we talking about when we discuss corporate culture? As is the case with the definition of the concept “organization,” we immediately seem to know precisely what we mean. Our everyday understanding presents us with all sorts of artifacts that generate the culture of an organization, for example, the brand name, the architecture of a company’s offices, the workspaces, the nature of the advertising, or the experience of a particular product. In fact, all these elements play a part in the definition of culture. The model inspired by leadership guru Edgar H. Schein  makes it clear that corporate culture is much more than a loose combination of individual elements.
Figure 12.1 demonstrates that culture: