10
Chapter 10
Dollars and Cents
Though I should expect it by now, it still surprises me to find people with impeccable credentials in accounting and finance who are terrible at running their businesses. And on the other side, people who can’t even balance their checkbooks may be great. Part of the incredulity comes, I believe, from our pervasive tendency to think of businesses primarily as number-generating entities, rather than social entities. The other clue from that observation is that what you need to know about numbers to do a pretty effective job of running a business isn’t really all that difficult. In fact, I often see numbers-centric people overthinking their numbers, looking for all the right answers to rise from their spreadsheets ...
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