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Just Good Business by Kellie McElhaney

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7 WORK FROM THE INSIDE OUT

There is more to the human condition than making money.

—Muhammad Yunus

Minneapolis-based Medtronic is one of the nation’s largest manufacturers of implantable biomedical devices such as neurostimulators, heart pacemakers, and defibrillators. With more than $11 billion in annual sales in 2007, Medtronic was ranked number 222 on the Fortune 500.33 A senior regional sales manager from Medtronic told me that, like many companies, Medtronic conducts annual sales meetings, often at five-star resorts in far-off exotic tropical locales. According to the manager, the purpose of these sales meetings was threefold: to reward the company’s top salespeople, to get sales leaders from different regions together so they could ...

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