PART III What to Do on Monday Morning
Now that you’ve seen how to put together a powerful CSR business strategy and put the power of branding to work, it’s time to take action. In Part III, you will find specific advice for what you can do right now to put the principles of this book to work. You’ll learn how to make a plan for branding your CSR, how to measure the results in the right way, and what CSR trends to look out for in the future.
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