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Just Good Business by Kellie McElhaney

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41

3 KNOW THYSELF

Self-knowledge is the beginning of self-improvement.

—Baltasar Gracián

In March 2008 the Ford Motor Company announced that it would double its contribution to Susan G. Komen for the Cure each time it sold a Warriors in Pink trim package for the 2009 Ford Mustang. Available in three colors—black, silver, and white—only one thousand of the cars were to be produced for sale. Buyers were able to choose between coupe and convertible models, and the Warriors in Pink Mustangs included a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floor mats with pink ribbon and contrast stitching (that’s a lot of pink!). ...

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