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Just Good Business by Kellie McElhaney

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Introduction WHY CSR? WHY NOW?

How wonderful it is that nobody need wait a single moment before starting to improve the world.

—Anne Frank

If you doubt the impact that corporate responsibility strategy—even if incremental—can have on a big business’s bottom line, consider the example of vending machines at Wal-Mart. After receiving employer-provided training on sustainability, Darrell Meyers, an associate (employee) in a North Carolina Wal-Mart store submitted a suggestion to remove light bulbs from the company’s vending machines. Removing the light bulbs—which stayed lit 24/7 and needed to be replaced from time to time by maintenance workers—would help prevent wasting energy while saving the company money. As it turned out, Darrell’s thinking ...

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