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Just Good Business by Kellie McElhaney

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169

Conclusion CSR, TOMORROW AND BEYOND

It is never too late to be what you might have been.

—Maria Craik, A Life for a Life

To this point, we have discussed how to create a top-notch CSR strategy and how to brand and communicate your CSR strategy for maximum impact. In this chapter, we will take a couple of steps back, and then take a look forward, to the future of CSR and the future of organizations and what you should start thinking about soon.

Companies in all industries are undeniably moving toward corporate social responsibility. If your company doesn’t yet have a CSR strategy, then it probably will before long. Although many reasons may account for this shift in corporate attitudes, the most insistent pressure for it is coming from ...

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