Index
A
A/B testing, 138
affinity diagrams, 116
agile development, 25
analysis sessions, 52
analytics, 135
assumptions, 79
audio recording, 110
B
Baty, Steve, 60
best practices, 32
bias, 28
bounce rates, 136
Bowman, Doug, 142
brand audits, 98
C
checklists, 28, 32, 88, 103, 108
Chen, Andrew, 141
competitive audits, 97
contextual inquiry, 90
conversion, 135
Cook, Scott, 90
D
daily life observation, 83
data collection, 45
Design Staff (blog), 58
documentation, 72
E
ethics, 30
ethnography, 82
Ethnography Field Guide, 88
eye-tracking, 112
F
focus groups, 91
Ford, Paul, 62
G
gap analysis, 129
Google analytics, 136
Google Ventures Design Studio, 58
H
habits, 78
Helsinki Design Lab, 88
heuristic analysis, 103
House M.D., 80
Humphrey, Albert S., 96
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