Just Enough Research

Conclusion

If this book raised more questions than it answered, fantastic. I want you to be excited about asking questions. Questions are more powerful than answers. And asking often takes more courage than sticking with comfortable assumptions.

Every time you find a product or service that’s a joy to use, meets a need maybe you didn’t even know you had, and fits seamlessly into your life, you know that someone on the other end asked hard questions. Why should this exist? Who benefits? How can we make this better?

You can do the same for your users and your (or your client’s) business. They deserve no less. Your effort and craft also deserve to be put to use in a way that has real meaning. So, always make sure you inquire into the real-world ...