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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Simone Ahuja, Jaideep Prabhu, Navi Radjou

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Chapter Nine

Building Jugaad Nations:

The highest and best form of efficiency is the spontaneous cooperation of a free people

—Woodrow Wilson

The jugaad movement is rapidly gaining traction in the West. While some Western organizations are adopting jugaad to catalyze innovation and growth, jugaad is also increasingly being practiced by a broad spectrum of individuals and groups in the West. Led by creative citizens, Millennials, forward-thinking entrepreneurs, venture capitalists, and non-profit organizations, a whole jugaad innovation ecosystem is emerging—to help Western societies improvise frugal and flexible solutions to problems of complexity and scarcity.

Larger institutions in the United States and Europe—such as governments and universities—are ...

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