Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Chapter Eight

Integrating Jugaad into Your Organization:

Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.

—Peter Drucker

So far, we've shown the many ways in which practicing the six principles of jugaad innovation—seeking opportunity in adversity, doing more with less, thinking and acting flexibly, keeping it simple, including the margin, and following your heart—can help Western companies generate and sustain breakthrough growth in today's complex environment. But jugaad innovation is not a panacea to be applied to all innovation problems in all situations; despite its clear benefits, it also has some clear limitations. Indeed, jugaad isn't a substitute for the traditional, structured ...