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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Simone Ahuja, Jaideep Prabhu, Navi Radjou

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Chapter Seven

Principle Six

Follow Your Heart

Your time is limited, so don't waste it living someone else's life. Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

—Steve Jobs

Unlike Western CEOs, Kishore Biyani doesn't rely on expensive management consultants to advise him on his next strategic move. Biyani owns Big Bazaar, one of India's largest grocery and home goods retail chains or “hypermarkets.” When Big Bazaar opened its first store in India, Biyani was advised to follow the traditional, Western approach to retailing, using neatly organized aisles and soothing music. But that format didn't go down well with Indian shoppers who found it all a bit ...

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