Chapter Six
Principle Five
Include the Margin
We need a system of inclusive capitalism that would have a twin mission: making profits and also improving lives for those who don't fully benefit from market forces.
—Bill Gates, chairman, Microsoft Corporation
In 2004, Dr. Rana Kapoor quit his job with a multinational company to start an inclusive bank: one that would sustainably serve the financial needs of the broadest possible swath of consumers. Dr. Kapoor felt strongly that banks should be servants of a country's economy rather than its arrogant masters. His vision of serving the needs of the Indian economy extended to the six hundred million Indians who had no access to a bank. To turn his vision into reality, he staffed his new venture—a ...
Get Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
