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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Book Description

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."

—The Economist

A frugal and flexible approach to innovation for the 21st century

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.

  • Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart

  • Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation

  • The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more

  • Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States

This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.

Table of Contents

  1. Cover
  2. Title Page
  3. Praise for Jugaad Innovation
  4. Copyright
  5. Dedication
  6. Foreword
  7. Chapter One: Jugaad: A Breakthrough Growth Strategy
    1. Jugaad: The Gutsy Art of Improvising an Ingenious Solution
    2. Jugaad in the West
    3. How the West Lost Its Jugaad
    4. Complexity Stretches Western Firms' Ability to Innovate
    5. Searching for the Holy Grail of Innovation
    6. The Six Principles of Jugaad—and Their Benefits to the West
    7. Jugaad: A Complement to Structured Innovation
    8. A Groundswell Jugaad Movement Is Growing in the West
  8. Chapter Two: Principle One: Seek Opportunity in Adversity
    1. A Harsh Environment Nurtures Resilience
    2. Reframing the Half-Empty Glass as Half Full
    3. Buckle Up, Western Firms: Major Adversity Ahead
    4. Learning to Capitalize on Adversity
    5. How 3M's Jugaad Spirit Bucked The Recession
    6. Conclusion
  9. Chapter Three: Principle Two: Do More with Less
    1. Scarcity Is the Mother of Invention
    2. Being Resourceful in a Resource-Scarce Environment
    3. Helping Customers Get More Value
    4. Welcome to the Age of Austerity
    5. For Most Western Companies, Bigger Is Still Better
    6. How Western Companies Can Find Abundance in Scarcity
    7. PepsiCo: A Refreshing Approach to Doing More with Less
    8. Conclusion
  10. Chapter Four: Principle Three: Think and Act Flexibly
    1. Jugaad Innovators Adapt to Survive
    2. What Makes Western Firms So Inflexible?
    3. Learn to Improvise
    4. Break Down Organizational Silos to Gain Speed
    5. All the News That's Fit to Digitize
    6. Conclusion
  11. Chapter Five: Principle Four: Keep It Simple
    1. The Practical Benefits of Simplicity
    2. The Art of Simplicity
    3. The Backlash Against Complexity
    4. “Why Make It Simple When We Can Make It Complex?”
    5. How to Simplify Your Products—and Your Organization
    6. How Facebook Is Leading the Low-Tech Revolution
    7. Conclusion
  12. Chapter Six: Principle Five: Include the Margin
    1. Inclusion: A Moral Imperative That Makes Business Sense
    2. Cocreating Value with the Margin
    3. The Margin Is Becoming the Majority
    4. Why Western Companies View Marginal Groups as Unprofitable
    5. Western Companies Will Face Increased Competition in Core Markets
    6. How to Make Big Margins by Including the Margin
    7. How Procter & Gamble Includes the Margin Profitably
    8. Conclusion
  13. Chapter Seven: Principle Six: Follow Your Heart
    1. Your Heart Knows What Your Mind Doesn't
    2. The Gutsy Art of Acting on What Feels Right
    3. Keeping the Fire Alive
    4. The World Is Too Complex for the Mind Alone to Grasp
    5. Industrial-Era Business Practices Keep Hearts Locked Out
    6. How Western Firms Can Follow Their Hearts
    7. Apple: A Heartpowered Corporation
    8. Conclusion
  14. Chapter Eight: Integrating Jugaad into Your Organization:
    1. When Does Jugaad Work Best?
    2. The Hammer Versus the Screwdriver
    3. How GE Successfully Integrates Jugaad and Six Sigma
    4. Getting Started with Jugaad
    5. Driving Jugaad Adoption: The CEO's Agenda
    6. Conclusion
  15. Chapter Nine: Building Jugaad Nations:
    1. The Ingenuity Economy
    2. Millennials Launch the DIY Revolution in the West
    3. Next-Gen Entrepreneurs Reshape Entire Industries
    4. Western Governments Are Joining the Jugaad Bandwagon
    5. Training Future Jugaad Innovators
    6. The Rise of a Global Community of Jugaad Innovators
    7. How Companies Can Profit from the Groundswell Jugaad Movement
    8. A Prosperous World of Jugaad
  16. Notes
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Chapter 7
    8. Chapter 8
    9. Chapter 9
  17. Acknowledgments
  18. About the Authors
  19. Index
  20. Bring Jugaad to Your Organization