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Judgment Calls: Twelve Stories of Big Decisions and the Teams That Got Them Right by Laurence Prusak, Brook Manville, Thomas H. Davenport

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WGB Homes

How Can We Sell This House?

GREG BURRILL IS the owner and founder of WGB Homes. WGB has built over 1,800 homes in the western and southern suburbs of Boston. Boston is known for its “Route 128” technology corridor, but in fact most of the technology activity in recent years has taken place near Interstate 495, the “outer loop” that when originally built, ran through farms, fields, and small towns. Now it's the home of EMC, Hewlett-Packard, Staples, and other large employers, and Greg Burrill has built a lot of homes for their executives and employees. The area—alternatively known as MetroWest or the Blackstone Valley—also has good access to downtown Boston via the Massachusetts Turnpike and commuter rail service. It's been the primary ...

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