Cover by Earle Castledine, Craig Sharkie

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Chapter 3Animating, Scrolling, and Resizing

The client team is extremely happy with our rapid and inspired first-round changes, and want to take it further. The company deals with the entertainment industry, and believe that the website should reflect what’s perceived as the exciting and dynamic nature intrinsic to the business. The team are also of the opinion that flashy animations will help boost sales. “I think it needs some of that Web 2.0 that I’ve been hearing about,” one of them says confidently. “Can you make it look more like a Web 2.0?” “Errrm, indeed we can,” you assure him, as he passes you their next wish list chock-full of exciting changes: a list that will allow us to move beyond hiding and showing, and closer to our goal of being ...

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