Chapter 2Selecting, Decorating, and Enhancing

“In phase two, we’re going to want to harness the social and enable Web 2.0 community-based, crowd-sourced, Ajax, um, interactions,” says one of our new client’s team members. “But for now, we just need some basic stuff changed on our site.” The client is launching a startup called StarTrackr! It uses GPS and RFID technology to track popular celebrities’ exact physical location, then sells that information to fans. It’s been going great guns operating out of a friend’s local store, but now they’re taking the venture online. “Can you do it? Here’s a list that needs to be live by Friday night, close of business.” You survey the list. As an amazing coincidence, you notice that all the requests can be ...

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