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Journal of Organizational and End User Computing (JOEUC) Volume 27, Issue 3

Book Description

The Journal of Organizational and End User Computing (JOEUC) provides a forum to information technology educators, researchers, and practitioners to advance the practice and understanding of organizational and end user computing. The journal features a major emphasis on how to increase organizational and end user productivity and performance, and how to achieve organizational strategic and competitive advantage. JOEUC publishes full-length research manuscripts, insightful research and practice notes, and case studies from all areas of organizational and end user computing that are selected after a rigorous blind review by experts in the field.

This issue contains the following articles:

  • Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust
  • Beliefs and Attributions toward Computing Technology: The Moderating Role of Social Cues in Interfaces
  • The Relationship between User Satisfaction, System Attributes and the Motivating Potential of System Use