You are previewing Journal of Electronic Commerce in Organizations (JECO) Volume 12, Issue 4.
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Journal of Electronic Commerce in Organizations (JECO) Volume 12, Issue 4

Book Description

The Journal of Electronic Commerce in Organizations (JECO) is designed to provide comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. JECO discusses the influence of electronic commerce on organizational behavior, development, and management in organizations. The secondary objective of this publication is to expand the overall body of knowledge regarding the human aspects of electronic commerce technologies and utilization in modern organizations, assisting researchers and practitioners to devise more effective systems for managing the human side of e-commerce.

This issue contains the following articles:

  • Empirical Study on Multi-Channel Service Quality and Customer Loyalty of Retailers
  • Research on Comprehensive Evaluation of Network Marketing Performance in O2O Model-Measuring by GIOWA Operator
  • Research on Current Situation and Strategy of E-Marketing Applications in Chinese SMEs
  • Antecedents of Loyalty Towards Online Retailers: Heavy Shopper versus Light Shopper Groups
  • A Study on the Price Decisions of the Dual-Channel Composite Decision in B2C Mode
  • Temporal Pattern of Communication: Messaging Within a Mobile Social Networking App
  • A Hybrid Microblog Recommendation Model in Mobile Social Network

Table of Contents

  1. Cover
  2. Masthead
  3. Call For Articles
  4. Special Issue on the Fourth International Conference on Logistics, Informatics and Service Science (LISS 2014)
  5. Empirical Study on Multi-Channel Service Quality and Customer Loyalty of Retailers
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. RELEVANT THEORIES AND RESEARCH ABOUT MULTI-CHANNEL SERVICE QUALITY AND CUSTOMER LOYALTY
    4. 3. MEASUREMENT OF VARIABLES
    5. 4. THE HYPOTHESIS AND MODEL
    6. 5. RESEARCH DESIGN AND DATA ANALYSIS
    7. 6. CONCLUSION AND DISCUSSION
    8. 7. INSPIRATION ON MANAGEMENT, LIMITATIONS AND FURTHER IMPROVEMENT
    9. ACKNOWLEDGMENT
    10. REFERENCES
  6. Research on Comprehensive Evaluation of Network Marketing Performance in O2O Model-Measuring by GIOWA Operator
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. EVALUATION METHOD AND MODEL OF MULTI-ATTRIBUTE GROUP [8]
    4. 3. CASE STUDY
    5. 4. CONCLUSION
    6. REFERENCES
  7. Research on Current Situation and Strategy of E-Marketing Applications in Chinese SMEs
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. UNDERSTANDING MARKETING AND MARKETING ACTIVITIES
    4. 3. CURRENT SITUATION AND ISSUES OF E-MARKETING APPLICATIONS IN SMES
    5. 4. ISSUES FOR SMES IN E-MARKETING APPLICATIONS
    6. 5. STRATEGIES TO IMPROVE E-MARKETING APPLICATIONS IN SMES
    7. 6. CONCLUSION
    8. REFERENCES
  8. Antecedents of Loyalty Towards Online Retailers:
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. CONCEPTUAL FRAMEWORK
    4. 3. PROPOSED MODEL AND HYPOTHESES
    5. 4. RESEARCH DESIGN
    6. 5. RESULTS OF DATA ANALYSIS
    7. 6. DISCUSSIONS AND CONCLUSION
    8. 7. LIMITATIONS AND FUTURE RESEARCH
    9. REFERENCES
  9. A Study on the Price Decisions of the Dual-Channel Composite Decision in B2C Mode
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. THE SPECIFICATIONS OF MODEL AND ASSUMPTIONS
    4. 3. MODELING AND ANALYSIS
    5. 4. CONCLUSION
    6. REFERENCES
  10. Temporal Pattern of Communication:
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. RELEVANT LITERATURE
    4. 3. DATA
    5. 4. ESTIMATION RESULTS
    6. 5. CONCLUSION
    7. REFERENCES
  11. A Hybrid Microblog Recommendation Model in Mobile Social Network
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. LITERATURE REVIEW
    4. 3. MICROBLOG RECOMMENDATION MODEL BASED ON SOCIAL INFORMATION
    5. 4. EXPERIMENTS AND RESULTS
    6. 5. CONCLUSION
    7. ACKNOWLEDGMENT
    8. REFERENCES
  12. Call For Articles