O'Reilly logo

Joomla! Search Engine Optimization by Ric Shreves

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Getting Ready for Launch

In previous chapters, we focused our discussion on the tools you need to get your site ready for an SEO campaign. This chapter focuses on the strategy side of things and looks at the decisions you need to make to create an effective SEO strategy for your site, how to implement that strategy, and how to get your site ready for launch.

The first portion of the chapter is focused on strategy, with an extensive discussion of approaches to keyword selection and a recommended process. Once you've decided on your strategy, you need to liaise with the content creators to assure that your search engine strategy is reflected in your content creation efforts. In the second part of the chapter we look at content strategies ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required