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Joomla! Search Engine Optimization by Ric Shreves

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Managing metadata

Metadata is used to describe the contents of a page. In the past, metadata played a key role in helping search engines understand the nature and content of pages, but today it plays a less critical role. Despite its decreasing importance, metadata should never be ignored; it is the one technical feature of pages that is purely intended to help understand and categorize the page content and therefore should always be used to further your SEO goals.

Metadata is added to pages through the use of meta tags, which appear in the head of the HTML document. While the W3C metadata standards provide for a wide range of possible meta tags, Joomla! only gives us easy access to a subset of the standard. The tags available through Joomla! ...

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