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Joomla! Search Engine Optimization by Ric Shreves

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Chapter 1. An Introduction to Search Engine Optimization

This chapter lays the foundation for what's to come later in the book. It introduces the basic concepts, terms, and fundamental information needed to understand the rationale behind the techniques discussed in the subsequent chapters. While some of the content in this chapter will be known to experienced users, it will be essential content for newbies and those who are not SEO specialists.

The topics covered in this chapter include:

  • An introduction to the SEO process
  • An SEO vocabulary
  • An explanation of how search engines view your site

What is SEO?

At the most basic level, SEO is an acronym that stands for Search Engine Optimization. More importantly, for the purposes of the philosophy espoused ...

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