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Joomla! Search Engine Optimization

Book Description


Drive people to your site with this supercharged guide to Joomla! and Search Engine Optimization with this book and ebook.

  • Gain an understanding of how the search engines function.

  • Develop an SEO strategy for your site.

  • Select the most effective key phrases.

  • Configure your Joomla! site to be search engine-friendly.

  • The top extensions you can install to enhance your Joomla! Sites’ search engine optimization.

  • Execute a link building campaign.

  • Develop content that advances your search marketing goals.

  • What the most important factors to track with Google Analytics are.

In Detail

Joomla! is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.

Joomla! Search Engine Optimization will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.

In Joomla! Search Engine Optimization you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your particular site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.

Joomla! Search Engine Optimization will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.


Table of Contents

  1. Joomla! Search Engine Optimization
    1. Table of Contents
    2. Joomla! Search Engine Optimization
    3. Credits
    4. About the Author
    5. About the Reviewers
      1. Support files, eBooks, discount offers and more
        1. Why Subscribe?
        2. Free Access for Packt account holders
    7. Preface
      1. What this book covers
      2. Who this book is for
      3. Conventions
      4. Reader feedback
      5. Customer support
        1. Errata
        2. Piracy
        3. Questions
    8. 1. An Introduction to Search Engine Optimization
      1. What is SEO?
      2. SEO terminology
        1. .htaccess
        2. 301 redirect (also known as Permanent Redirect)
        3. 302 redirect (also known as Temporary Redirect or Found)
        4. 404 error (also known as Page Not Found)
        5. AdSense
        6. AdWords
        7. Alexa Rank
        8. Alt attribute
        9. Anchor
        10. Backlink (also known as Inbound Link)
        11. Bing Webmaster
        12. Black hat
        13. Bot (also known as robot, spider, or crawler)
        14. Canonical URLs
        15. Cloaking
        16. Crawl depth
        17. Deep link
        18. Doorway page (also known as gateway page)
        19. Duplicate content penalty
        20. Google Webmaster
        21. Internal link density
        22. KEI
        23. Keyphrase density (also known as keyword density)
        24. Keyword (or keyphrase)
        25. Keyphrase stuffing
        26. Landing page
        27. Link building
        28. Link farm
        29. Link text (also known as anchor text)
        30. Long tail
        31. Meta tags
        32. MozRank
        33. nofollow
        34. Organic rank
        35. Outbound link
        36. Page rank
        37. PPC
        38. Reciprocal link
        39. Redirect
        40. Robots.txt
        41. SEF URLs
        42. SEM
        43. SEOMoz
        44. SERP
        45. SMO
        46. Splash page
        47. Stop word
        48. White hat
        49. XML site map
      3. How search engines assess sites
      4. Summary
    9. 2. Configuring Joomla!'s SEO Options
      1. Setting up Search Engine Friendly URLs
      2. Configuring URL aliases
      3. Creating URL aliases for your articles
      4. Controlling the title tag
        1. Article title vs. page title (title tag)
      5. Managing metadata
      6. Summary
    10. 3. Useful Extensions to Enhance SEO
      1. Finding SEO modules
      2. Top SEO modules for Joomla!
        1. AceSEF
        2. Advanced Title Manager
        3. Easy Frontend SEO
        4. Facebook-Twitter-Google+1
        5. iJoomla SEO
        6. JoomSEF
        7. Nice Social Bookmark
        8. obRSS
        9. RSSeo Suite
        10. SEO Canonicalisation Plugin
        11. SEO Friendly Links and Images
        12. SEO-Generator
        13. SEO Links Pro
        14. SEOSimple
        15. sh404SEF
        16. Ultimate Site Tools
        17. Xmap
      3. Installing and configuring common SEO modules
        1. Implementing metadata management
        2. Setting up canonical URLs
        3. Setting up your XML site map
        4. Implementing control over your Alt and Title attributes
        5. Setting up cross-posting to social networks
        6. Providing social bookmarking
      4. Summary
    11. 4. Getting Ready for Launch
      1. Determining your SEO strategy
        1. Identifying keywords
        2. Assessing keyword effectiveness
        3. Tapping into the power of stemming and variants
      2. Content strategies for enhancing search engine ranking
      3. Setting up third party services that can assist with SEO
        1. Getting started with Google Analytics
        2. Working with Google Webmaster Tools
        3. Working with Bing Webmaster Tools
      4. Summary
    12. 5. Managing SEO on a Live Site
      1. Link building
        1. Identifying quality link partners
        2. Managing a link marketing campaign
        3. Creating your own links
          1. Directories
          2. Press releases
          3. Video and file sharing
      2. Social media optimization
      3. Reporting and tracking
        1. Popularity metrics
        2. Traffic source metrics
        3. e-Business metrics
        4. Link metrics
      4. Summary
    13. Index