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Joomla! Cash

Book Description

Money-making weapons for your Joomla! website

  • Learn to set up a cash-generating Joomla! website

  • Learn to implement a shopping cart on Joomla!

  • How to run an affiliate program from your site

  • Set up streams of income using Joomla!

  • Gain valuable search-engine ranking knowledge

In Detail

Joomla! is an award-winning Content Management System (CMS) that will help you build websites and other powerful online applications. It is an open-source solution that is freely available to everybody. Joomla! is used all over the world to power everything from simple, personal homepages to complex corporate web applications. Out of the box, Joomla! does a great job of managing the content needed to make your website sing.

The emphasis of this book is towards business and online e-commerce; it will give you a valuable knowledge base on search engines, layout and design, implementing a shopping cart, marketing your website, affiliate marketing and more. You will appreciate the concise and straightforward method to set up a cash-generating website.

This book is a fast and easy must-read for anyone wanting to start a cash-generating Joomla! website.

Table of Contents

  1. Joomla! Cash
  2. Credits
  3. About the Author
  4. About the Co-author
  5. About the Reviewers
  6. Preface
    1. What This Book Covers
    2. Who This Book is For
    3. Conventions
    4. Reader Feedback
    5. Customer Support
      1. Errata
      2. Questions
  7. 1. Welcome Warriors!
    1. Business is a War — You Must be Prepared to be a Warrior!
    2. Hype versus Reality — the Internet
      1. What went Wrong?
      2. The Way of the Warrior
    3. Mind Your P's
      1. Product
      2. Place
        1. Some Advantages
        2. Some Disadvantages
      3. Price
      4. Promotion
      5. The Forgotten P — People
    4. Summary
  8. 2. Creating a Marketing Plan
    1. Why have Marketing Plans?
    2. Creating a Marketing Plan
      1. Elements of Your Marketing Plan
      2. The Warrior's Strategic Objectives
      3. Evaluate, Adapt, Improvise, and Overcome
          1. Objective 1 — Direct Revenue Generation
          2. Objective 2 — Traffic Generation
          3. Objective 3 — Visitor and Traffic Analysis
          4. Objective 4 — Behavior or Conversion Analysis
          5. Objective 5 — Competitive Analysis — "Know Thy Enemy"
          6. Objective 6 — Bringing it All back Home — "Winning Hearts and Minds"
    3. The Warrior's Tactics
    4. Objective 1 — Direct Revenue Generation
      1. Affiliate Marketing
      2. Goods, Goods, Goods
      3. Information is Power
    5. Objective 2 — Traffic Generation
      1. Keyword-Rich Copywriting
      2. Search Engine Optimization (SEO)
      3. Sitemap Submission
      4. RSS Syndication or Really Simple Syndication
      5. Free! Free! Free!
    6. Objective 3 — Visitor and Traffic Analysis
    7. Objective 4 — Behavior and Conversion Analysis
    8. Objective 5 — Competitive Analysis "Know Thy Enemy"
    9. Objective 6 — Bringing it All back Home
    10. Summary
  9. 3. Generating Traffic
    1. What is SEO?
      1. Structural Optimization
        1. Items That Search Engines Look for in Your Site's Content
        2. External Views of Your Site by Search Engines
      2. Optimizing META Data
      3. Title Optimization
      4. Content Optimization
      5. Keyword Research and Optimization
    2. Website Structure and Organization
      1. Internal Linking and Navigation
      2. Using a robots.txt File
      3. Using Image ALT and TITLE Tags
    3. Promotional Optimization
      1. Link Popularity
      2. Link Anchors
      3. Choosing Relevant Link Partners
        1. Determining Link Relevancy
        2. Don't Go There Links to be Avoided at All Costs
        3. Competitive Analysis
    4. Lock 'n' Load — Using SEO in Joomla!
      1. Using Joomla's Core SEO
        1. What is .htaccess?
        2. Copying htaccess.txt to .htaccess
        3. Are we Done Yet?
      2. Installing and Configuring OpenSEF
        1. Installing
        2. Tip for Using OpenSEF
        3. Using the Sitemap Feature
        4. Configuring OpenSEF's Sitemap
        5. Generating the Sitemap
        6. Submitting the Sitemap
      3. SEO Conclusion
    5. Getting Visitors to Play Tag
      1. FijiWebDesign's TagBot
    6. Linkbaiting Techniques
      1. Case Study on Linkbait — Oxfam.org.uk — "Bit Unfair"
      2. Typical Linkbaiting Tactics
        1. Using RSS Feeds
        2. Permission Marketing
        3. Affiliate Programs
    7. Summary
  10. 4. Traffic or Log Analysis
    1. Traffic or Log Analysis is Vital Intelligence
      1. Obtaining Logs
      2. What Information Do the Logs Provide?
      3. Getting Actionable Data
        1. JoomlaStats
          1. Pros
          2. Cons
          3. Installation
        2. Google Analytics — Another Approach
          1. Pros
          2. Cons
          3. Installation
          4. Overview
      4. Taking Action
        1. What You Need to Learn
        2. What You Need to Do with This Vital Intelligence Right Now
    2. Summary
  11. 5. Site Layout and Optimization
    1. Optimizing Your Site for Ease of Use
    2. Menu Navigation and Content Organization
      1. Simplicity
        1. Pros
        2. Cons
      2. Complexity
        1. Pros
        2. Cons
      3. Meeting in the Middle
    3. Content Navigation
        1. Pros
        2. Cons
      1. Implementation
        1. The Default, Core Way
    4. Accessibility
    5. Measuring Usability
    6. Color Psychology, Typefaces, and Design
      1. Fire and Ice, Classic and Jazzy
      2. What to Ask Yourself
    7. Typefaces
      1. Design Considerations for Fonts
    8. Basic Color Psychology
      1. Hot Colors
        1. Red
        2. Orange
        3. Yellow
      2. Cool Colors
        1. Green
        2. Blue
        3. Violet
        4. White
        5. Black
      3. Cultural Considerations
    9. Writing Effective Copy
      1. Ten Tips for Effective Copywriting
    10. Real-World Views
    11. Instilling a Sense of Urgency
    12. Six Tips for Instilling Urgency
    13. Summary
  12. 6. Generating Revenue
    1. Banner Advertisements
      1. Pros
      2. Cons
      3. Where to Obtain Your Ads
        1. Signing up with Banner Affiliates
        2. Becoming Your Own Ad Broker
      4. Lock and Load
      5. Banner Strategies
      6. Joomla! Banner Component
      7. Direct Template Installation
      8. Ready, Aim, FIRE!
        1. Uploading a New Banner
      9. Direct Template Inclusion
      10. Evaluate, Adapt, Improvise, and Overcome
    2. Text-Based Contextual Ads
      1. Pros
      2. Cons
      3. Where to Obtain Your Ads
      4. Text-ad Strategies
      5. Ready, Aim, FIRE!
      6. Evaluate, Adapt, Improvise, and Overcome
    3. Product Affiliate Programs
      1. Pros
      2. Cons
      3. Tracking and Reporting
      4. Ready, Aim, FIRE!
        1. Amazon
        2. Amazon Product Feed Bridge
        3. Using the Omakase Module
      5. Direct Template Inclusion
    4. Using Other Product Affiliate Programs
      1. Using the CJ Affiliates Module
      2. Import Any Product Affiliate Code — mod_html
    5. Running an Affiliate Program
    6. iDevAffiliate
      1. Types of Ads Available
    7. Affiliates Marketing Conclusion
    8. Subscriptions and Joomla!
    9. Configuring Account Expiration
      1. Applying Unique Changes Known as Hacks
      2. Managing Logins with Account Expiration
    10. Subscriber Access Control with JACL
      1. Installing JACL
    11. Accepting Donations
    12. Donations (Tip Jars)
      1. Pros
      2. Cons
    13. Advanced PayPal Donations Module
      1. Amazon PayPages Module
        1. Installation
    14. Instant Branded Products
    15. E-Commerce
    16. Installing VirtueMart
    17. Configuring VirtueMart
      1. Adding and Editing Products
    18. Choosing a Payment Method
    19. Optional Modules
    20. Summary
  13. 7. Disaster Recovery
    1. Ask Yourself, "Is My Site Ready?"
      1. If It Can Go Wrong, It Will
        1. You Have to be Prepared
        2. What is Risk Tolerance?
          1. Risk
        3. Factors to be Considered for Disaster Preparation
        4. Basic Steps to Take when an Outage Occurs
          1. Can You Afford Not Having a Disaster Preparedness Plan?
      2. Preparing for Battle
        1. Using .htaccess to Protect Your Site
        2. Permissions and Your Site
        3. Passwords
          1. Creating a Good and Strong Password
        4. Backup and Restore
      3. Maintenance of Your Joomla! Site
          1. What Do You Do First?
            1. Daily
            2. Weekly
            3. Monthly
      4. Being Prepared is Job 1
      5. Conducting a Mock Drill
      6. Establishing a Communications Plan
        1. Purpose of Media Contact
    2. Summary
  14. 8. Small Change
    1. Marketing Your Joomla! skills
      1. What You Offer
      2. It can be Daunting — I Know!
      3. The Grand Master Plan
        1. How I approached It
      4. Networking to Win
      5. You Can Do It Too
    2. Finding Joomla! Work
    3. Offer Joomla! Templates
      1. Offer Free Templates
      2. Offer Commercial Templates
      3. Offering Commercial Services
    4. Conclusion