Search engine optimization (SEO) might be one of the most maligned subjects on the Web. If you talk to black hat SEO (people who use unethical methods to gain rank in search engines) to their counterparts, white hat SEO (the good guys), how best to get traffic to your site is loaded with opinion and myth.
Trying to learn about SEO is difficult, to say the least, because there are a few problems:
No one knows for sure what works; the search engines won’t reveal their algorithms.
Some people pushing SEO information are in business only to make easy money from poor services.
The whole thing is so complex (see the first point).
In This Chapter
In this chapter, I emphasize something slightly different from SEO, known ...