Adding meaningful metadata
Up to now, we've focused on actual content. You've seen how you can optimize articles to present their content in a clear and well-structured way. However, web pages also contain information that's not shown to site visitors, but is aimed specially at search engine robots: metadata.
Metadata is information about the contents of the HTML document hidden in the documents source code. Browsers (and search engines) will read it; humans won't know it's there (unless they specifically look for it by selecting the View Source option in their web browser). Search engines may present the content of the meta description tag in the search results page. Although meta keywords aren't of vital importance for major search engines anymore, ...
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