Chapter 12. Attracting Search Engine Traffic: Tips and Techniques
You've created a great site—now it's time to get the world to discover that it's there! Up to now, your attention has gone towards the site's content, navigation, and its extra features and its design. In this chapter, let's see what you can do to attract more visitors (or site traffic, as it's usually called). You'll deploy some essential techniques and basic settings in Joomla that can influence your search engine rankings. This is called Search Engine Optimization (or SEO) and it's a really hot topic among website builders.
The first and foremost SEO rule is to make sure you offer great content. If you don't have a site that's regularly updated with quality content, people ...
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