Changing things is central to leadership. Changing them before anyone else is creative leadership.
Ordway Tead, US author and educator
Innovation should not be a reactive process but part of a long-term strategy that gives direction. It needs to be fed by the dynamo of a corporate sense of purpose.
Such a strategy will balance the present needs of producing and marketing existing goods and services – the commercial priority –with the middle- and long-term requirement of research and development.
A balanced and coherent strategy will enable your organization to build on its past successes and create its desired future. It is the only sure pathway to profitable growth.