O'Reilly logo

John Adair's: 100 Greatest Ideas for Being a Brilliant Manager by John Adair

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Four Greatest Ideas for Delighting Your Customers

Idea 89: How to create a delighted customer

If you cannot smile do not open your shop today.

Chinese proverb

An organization needs good two-way communication with its hydra-headed environment: financial institutions, stakeholders, government, local society, the global community, to name but a few of its talking heads.

However, the importance for every kind of organization of creating a delighted customer – the direct or indirect purchaser of its products or services – can hardly be overstated.

A huge range of factors can contribute to customer satisfaction, but your customers, both consumers and other businesses, are likely to take into account:

  • How well your product or service matches customer ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required