Five Greatest Ideas for Delighting Your Customers

Idea 96: How to create a delighted customer

If you cannot smile do not open your shop today.

Chinese proverb

An organization needs good two-way communication with its hydra-headed environment: financial institutions, stakeholders, government, local society and the global community, to name but a few of its talking heads.

But the importance for every kind of organization of creating a delighted customer, the direct or indirect purchaser of its products or services, can hardly be overstated.

A huge range of factors can contribute to customer satisfaction, but your customers – both consumers and other businesses – are likely to take into account:

  • How well your product or services matches customer ...

Get John Adair's 100 Greatest Ideas for Brilliant Communication now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.