Idea 95: The art of inspiring while informing

One of the forgotten arts of communication is public speaking, in the sense of strategic or operational leaders standing up alone in front of their people and talking to them about the common task and why it is important. It is the art of inspiring while informing.

It is sometimes difficult to get people together in this way, especially if you are not the chief executive. But you should seize every opportunity of talking – and listening – to any significant groups of those who report indirectly to you.

One of the advantages of getting out of your office (if you still have one) and going around talking to people is that you can gauge the flow of communication as it courses through the arteries ...

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