Idea 93: The basic principle of organizational communication
Change throws up the need for leaders; leaders tend to create change. So never complain about change if you are a leader: it is what you are there for! It isn’t all about change, however, for you have to balance change against the interests of continuity. That calls for judgement on the direction, scope and pace of change.
Leadership and communication cannot be separate either. Can you think of a good leader who is not a good communicator? Therefore it is leadership that stitches together the needs for effective change and good communication.
The first step is to see yourself in a role that requires downwards, upwards and sideways communication. Even as a strategic leader, you need ...
