Idea 92: Directions or flows of information

Communication is more than words. It is the imparting of meaning – voluntarily or involuntarily – and it flows. The most obvious direction of flow is downwards from the top to the bottom, or, if you prefer it, from the centre to the periphery.

Imagine a military command post where the general briefs his commanders, who in turn brief their captains. There are three levels of leadership at work here: strategic, operational and team.

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You can see that there is a formal communication structure in place to transmit and translate the general’s battle plan into action.

In the past, however, the three levels ...

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