Idea 91: What needs to be communicated
We now know beyond a shadow of a doubt that there are three areas of need always present in all working groups and organizations:
1. To achieve the common task.
2. To be held together or to maintain themselves as cohesive unities.
3. The needs individuals bring with them into the group.
The main content of communication â information, ideas and knowledge, for example â in your organization should tie in with these three overlapping areas.
So what are you communicating?
- Purpose, aim and objectives â The core purpose, the key aims and the more tangible objectives of the organization are central in ...
