PART FOUR The manager as communicator

Idea 61: Profile the occasion

When planning a presentation, there is one thing you should do before anything else: profile the occasion, audience and location.

You should ask yourself the following questions.

The Occasion

  • What kind is it?
  • What are its aims?
  • What time is allowed?
  • What else is happening?

The Audience

  • Do they know anything about me?
  • Do I know its size?
  • What do they expect?
  • Why are they there?
  • What is their knowledge level?
  • Do I know any of them personally/professionally?
  • Do I expect friendliness, indifference or hostility?
  • Will they be able to use what they hear?

The Location

  • Do I know the room size, seating arrangements, layout/set-up and acoustics?
  • Do I know the technical arrangements for use of microphones, ...

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