Idea 23: Use everyday language
Think as wise men do, but speak as the common people do.
Aristotle, Greek philosopher
The ability to speak simply about difficult subjects without oversimplification is one of the marks of an effective speaker. We should certainly not fall into the trap of equating simplicity with being simplistic or superficial. What is simple may have depth, just as sophistication may disguise emptiness. Above all, don’t lose yourself and your audience in a maze of complications, real or imagined.
One reason some speakers choose to use jargon â any professional, technical or specialized language â is because they don’t understand one of the basic principles of communication, namely that both parties need to share the same ...
