PART FIVE
Turning Ideas into Improved Products and Services
What is honoured in a country will be cultivated there.
Plato, Greek philosopher
Innovation is the lifeblood of any organization today. Nothing holds back a company – and the individuals working in it – more than a lack of interest in positive change. You cannot stand still: you go either backwards or forwards.
Innovation requires a blend of new ideas, teamwork and leadership. Apart from creativity and the ability to get things done, however, it also calls for a sound commercial or entrepreneurial sense at all levels of the organization.
Innovation should be customer driven as well as ideas driven. The success of innovative projects therefore depends on both your individual characteristics ...
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