It is the human being who counts. Call on gold, gold does not respond. Call on clothes, clothes do not respond.
As a manager you need to understand how creative or innovative individuals think and what they want. For innovation will not happen unless the men and women who work with you are motivated. They must want to innovate.
According to my Fifty-Fftiy Principle, 50 per cent of motivation lies within us in the shape of our response to inner needs, drives and values. The other 50 per cent depends on our environment, especially the leadership that we encounter within it.
As a corollary of that rule, it is important first to get your ...