John Adair's 100 Greatest Ideas for Amazing Creativity

PART FOUR

Creative Leadership

Innovation is the key to winning – and keeping – leadership in world markets. New ideas and new ways of doing things are the main ingredients in sustained business success. But how is the necessary innovation going to be achieved? By whom? That is the theme of this book.

Innovaon calls for a special form of creavity, which I call team creativity. Of course, all organizations are teams, or at least they are potentially so. The effective production and marketing of goods or services these days – delivery on me, at the required quality and at a compeve price – call for high-performance teamwork. But to improve those exisng products and to develop new products and services requires a different order of teamwork – team ...