Idea 42: The point of no return

Decision comes from the Latin words de and caedere, meaning ‘to cut away’. It is related to such cutting words as ‘scissors’ and ‘incision’.

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What is ‘cut away’ when you make a decision is the preliminary activity of thinking, especially the business of weighing up the pros and cons of the various courses of action. You now move into the action phase. Out with your cheque book – start talking about delivery dates! Things begin to happen.

It is always worth identifying what I call the Point of No Return (PNR), a term that comes from aviation. At the halfway point in crossing the Atlantic, it is easier for the pilot ...

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