Idea 33: Develop options

Decision implies real choice. The more feasible the options you have to choose from are, within the broad constraints of time and space, the better your decision is likely to be.

Even if there appears to be one course open once the truth has been established, an experienced manager will cast around in their mind to see whether there is another option.

Case Study: There Is No Alternative

It was 17 September 1862. Cannon thundered along the battle lines as two armies of blue and grey soldiers faced each other across the Antietam Creek. Then General Ambrose Burnside gave the order to advance. The Union army was to storm across the creek and attack the enemy at close quarters. The route he chose to send them led over the ...

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