Idea 31: The time/information curve
Suppose that the overlap between information required and information available is not sufficient: what do you do? Obviously you set about obtaining more of the information in the required category. But getting information or – to us a grander description – doing research incurs costs in time and money. Your organization may not be in the business of making profits, but it certainly has to be businesslike when it comes to containing costs.
What the graph suggests is that you can usually acquire a great deal of relevant information in a relatively short time and, possibly, at a relatively low cost in money.
