Idea 74: Giving direction

Without a vision the people perish.

Book of Proverbs

The art of strategic leadership is to locate the right direction and to steer the ship that way and not another. It is simple but not easy.

There should be three sources for generating a sense of direction.

Purpose

The overarching, general or integrating task of the group or organization.

Your defined purpose answers the why questions – ‘Why are we in business?’ ‘Why are we doing this?’ It can signify too the content of value or meaning in what you are doing.

Human nature craves meaning, and so if your purpose connects with personal and moral values, you will not find it difficult to generate a sense of purpose in your team – and here purpose means energy. Your team ...

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