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JOEL ON SOFTWARE: And on Diverse and Occasionally Related Matters That Will Prove of Interest to Software Developers, Designers, and Managers, and to Those Who, Whether by Good Fortune or Ill Luck, Work with Them in Some Capacity by Joel Spolsky

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part fourA Little Bit Too MuchCommentary on .NET

forty-threeMICROSOFT GOES BONKERS

In the old days, Microsoft sold developer tools to programmers. I remember a great advertisement for Microsoft C, probably version 3.0, consisting of a dense four-page white paper describing the new optimization techniques that compiler used in great detail.

At some point in time when I wasn't paying close attention, the marketers in Microsoft's developer products realized that the really big budgets are controlled by executive managers, not programmers. These managers, presumably, love to hear pseudobabble like "manage performance and scalability throughout your .NET application life cycle to reduce risk and lower total cost of ownership." (Yes, that's a ...

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