Cover by Joel Spolsky

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thirtyWHAT IS THE WORK OF DOGSIN THIS COUNTRY?

SATURDAY, MAY 5, 2001

How naive were we?

We had assumed that Bezos was just reinvesting the profits, that's why they weren't showing up on the bottom line.

Last year, about this time, the first big dotcom failures started to hit the news. Boo.com. Toysmart.com. The Get Big Fast mentality was not working. Five hundred 31-year-olds in Dockers discovered that just copying Jeff Bezos wasn't a business plan.

The past few weeks have felt oddly quiet at Fog Creek. We're finishing up CityDesk. I'd like to tell you all about CityDesk, but that will have to wait. I need to tell you about dog food.

Dog food?

Last month Sara Corbett told us about the Lost Boys,1 Sudanese refugees between 8 and 18 years old ...

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