Cover by Joel Spolsky

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twenty-fiveTHE ICEBERG SECRET,REVEALED

WEDNESDAY, FEBRUARY 13, 2002

"I don't know what's wrong with my development team," the CEO thinks to himself. "Things were going so well when we started this project. For the first couple of weeks, the team cranked like crazy and got a great prototype working. But since then, things seem to have slowed to a crawl. They're just not working hard any more." He chooses a Callaway Titanium Driver and sends the caddy to fetch an ice-cold lemonade. "Maybe if I fire a couple of laggards that'll light a fire under them!"

Meanwhile, of course, the development team has no idea .that anything's wrong. In fact, nothing is wrong. They're right on schedule.

Don't let this happen to you! I'm going to let you in on a little ...

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